What is Digital Marketing

 

Digital Marketing is the summation of two words Digital and Marketing, here Digital is related to Internet and Marketing is related to Advertising. What I mean to say is that this is a way in which companies market their products through electronic media, which is quite different from the traditional way. Here Digital Marketers have to experiment in selling a company's product by preparing different marketing campaigns. They have to analyze these marketing campaigns, how people like things more and which do not.

They also have to see that people see more of any type of things, what attracts their attention more towards themselves, and seeing what things they buy things. To do these digital campaigns, they use other digital mediums like mobile messages, mobile apps, podcasts, electronic billboards and radio channels.

So what I mean to say is that this Digital Marketing is like a big umbrella within which all our online efforts are exhausted. In this digital business, mainly Google Search, Social Media, email and other websites are used, to connect with more and more people. The fact of a reality is that nowadays people spend most of their time online as compared to earlier times. That's why the current business model has also changed to a great extent, so now Offline Marketing people are not much used but now Online Marketing is more proven effective. Because now the true meaning of marketing is to connect with the right audience in the right place and at the right time. That's why you have to think about where you can meet these people so that you can grow your business. And the answer is online.

Why Digital Marketing is so important

Now it comes to why this digital marketing is so important. So I want to tell you that nowadays this digital media is so open that today everyone has many sources of information. They can get any information at any time and in any place. Now those days are no more when he used to depend on text messages and he could see the same thing about which marketers used to inform him. As this digital media is increasing day by day and more entertainment, news, shopping and social interaction are happening in it. Nowadays, consumers are not only listening to the company's talk, but they themselves are also identifying good and bad and collecting information from others as well.

Nowadays they want to trust a brand that they can trust, understand their needs of companies, and show them things according to their needs that they can buy later. He is not interested in extravagant shows. They want brands that they can trust, and that live up to their expectations.

Challenges that Digital Marketers have to face

1. Multiple uses of digital channels
Multiple use of digital channels Consumers use many digital channels in their different devices in many ways, for which they have to use different protocols, specifications and interfaces. Therefore, it is not possible to interact with them properly in favor of Digital Marketers.

2.  Increasing the intensity of competition
Digital channels are much cheaper than other traditional media, which makes it easy for people of any business size to use them. So now it is not so easy to get consumer attention.

3.  Increase in data volumes In
any digital channel, ultimately a lot of consumers data is left behind. to these data It is very difficult to handle . With this, finding the right data is also a big challenge with those data volumes.

What are the Main Assets and Tactics of Digital Marketing?

Here we will learn about some such assets and tactics of Digital Marketing, which you may also know.
Assets of Digital Marketing

• Yours website
• your blog posts
• Ebooks and whitepapers
• Infographics
• Interactive tools
• Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.)
• Earned online coverage (PR, social media, and reviews)
• Online brochures and lookbooks
• Branding assets (logos, fonts, etc.)

Tactics of Digital Marketing

Here we will discuss about some of the tactics of Digital Marketing.

1. Search Engine Optimization (SEO)
   This is a process with the help of which the website is optimized so that it ranks better and better so that good Organic Traffic comes automatically on the website. With this, it should also show first in the search result.
2. Content Marketing
   Creation and promotion of Content Assets so that brand awareness, traffic growth, lead generation can be done.
3. Inbound Marketing
   Inbound marketing refers to a 'full-funnel' approach that uses online content to attract, convert, close and ultimately delight your customers. .
4. Social Media Marketing In
   this marketing, your brand and your content are promoted in social media channels so that brand awareness, drive traffic, and leads to increase of own business.
5. Pay-Per-Click (PPC)
   This is a method to drive traffic towards your website in which you have to pay your publisher if your ads are clicked. A very popular PPC is Google AdWords.
6. Affiliate Marketing
   This is a performance-based advertising in which you get a commission if you are promoting someone else's products and services on your website.
7. Native Advertising
   Native advertising is called those advertisements which are mainly content-led and which are featured in other platforms along with any non-paid content. BuzzFeed's sponsored posts are a good example of this kind of advertising.
8. Marketing Automation
   Marketing automation is called that in which software or any other tools are used for marketing promotion. So that some repetitive tasks such as emails, social media, and other website actions are automated.
9. Email
   marketing companies use email marketing to communicate with their audience. Email is used to promote content, discounts and events.
10. Online PR
    Online PR is a method used to secure online coverage from digital publications, blogs, and other content-based websites. These are similar to traditional PR but only in the online space.

Is Digital Marketing used in all business? B2B and B2C?

Digital marketing works in any business and in any industry. Whether your company some help getting to sell, digital marketing your Consumer can understand, understand their needs and finally to their needs Online Content can prepare.

• For B2B,
  if your company is B2B, then the main work in your digital marketing will be about online lead generation, in which finally you will have to talk with a salesperson. For this reason, your marketing strategy here should be such that you can mobilize maximum quality leads to your salesperson via your website and supporting digital channels.
• For B2C,
  if your company is B2C, then the main task in your digital marketing will be to bring more and more people to your website and make them your customers without the need of any salesperson.
  For this reason, you do not need to focus much in lead generation, rather you should be more focused on the journey of any buyer, which he can easily migrate to your website and finally make his purchase.

This is why channels such as Instagram and Pinterest are more valuable for B2C companies than business-focused platforms LinkedIn.

What are the Benefits of Digital Marketing?

With digital marketing, marketers can see accurate results in real time as compared to any other offline marketing methods. If you have ever advertised in a newspaper, then you must know how difficult it is to say how many people have actually seen your advertisement. It is not even possible to know this. Whereas in the digital market, this work can be done very easily and correctly.
Here I will try to explain to you guys by giving some similar examples.

Website Traffic

With the help of digital marketing, it is very easy to know exactly how many people have seen your given ads, we can use any digital analytics software in this work. With this you can also know from which source the maximum traffic comes to your website and you can work accordingly.

Content Performance and Lead Generation

Here you can imagine if you have created a product brochure and sent it in letter boxes to people. So here you will have the same problem and once again that you will not know that how many people have opened your product broacher and some have not.
Here if you had a broacher in a website, then you can easily see how many people have opened and read your broacher. Here you can know about all these things in a good way.

Attribution Modeling
This is a very great and effective method in which you have to use the right tools and technology so that you can trace all the actions of your customers. We call it attribute modeling because it allows us to know what is the trend, in what way people are researching a product. With this you can know in which area you need to work harder and why. This will also increase your sales to a great extent.

What type of content would be right to create?

What type of content you will create depends on the needs of your audience, what kind of content they need in different stages. You have to understand the goals and challenges of your audience and how they are related to your business. Your goal should be that your online content in the basic level should help them to overcome their challenges.

Here I want to tell you about some important things so that you can know about the mindset of a buyer. Here I will tell you people about some stages, about which it is very important for you to know.

Awareness Stage

• Blog posts
  This is very important to increase your organic traffic. If it is paired with Strong SEO and keyword strategy, then it can prove to be very helpful for you.
• Infographics
  are very shareable, which means that you have more chances in social media that people share this type of content more.
• Short videos
  again, these are highly shareable content that If given a place in a platform like YouTube , then it helps a lot in reaching your brand to as many people as possible.

Consideration Stage

• Ebooks
  are a very good way to get this lead generation because it is much more comprehensive than a blog post or infographic, meaning any visitor can give you their contact information in exchange for this.
• Research reports
  are very high value content pieces which are very useful for lead generation. Research reports and new data are very important for your industry because they are often chosen by the media and press.
• Webinars
  These are very detailed, interactive forms for any video content, webinars are a very effective consideration stage content format because they are much more comprehensive content than any blog post or short video.

Decision Stage

• Case studies
  If a detailed case study of your website is made then it is an effective form of content for your buyer as it has a positive influence in their decision.
• Testimonials
  If case studies do not fit your business properly then short testimonials is a better alternative for your website. With this people will know about your website and its products in a comprehensive way.