What is Online Marketing If we talk about online marketing, then it is a process of conveying information and messages about a company's or merchant's products, services, brand to its potential customers through web-based channels. This process includes many ways like email, social media, display advertising, search engine optimization, google ad, social media ad etc. through which online marketing is carried out effectively. As we all are well aware that the main objective of marketing is to reach our potential customers. Therefore, in this process, the area is targeted where potential customers of a particular business spend more time online reading, online searching, online shopping or socializing. That is to say, the increasing use of Internet in business and personal life has created new channels for marketing, some of which we have given above. In traditional marketing, where advertisements like printing, billboards, radio, television etc. are ...
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