What is Online Marketing
If we talk about online marketing, then it is a process of conveying information and messages about a company's or merchant's products, services, brand to its potential customers through web-based channels. This process includes many ways like email, social media, display advertising, search engine optimization, google ad, social media ad etc. through which online marketing is carried out effectively. As we all are well aware that the main objective of marketing is to reach our potential customers.
Therefore, in this process, the area is targeted where potential customers of a particular business spend more time online reading, online searching, online shopping or socializing. That is to say, the increasing use of Internet in business and personal life has created new channels for marketing, some of which we have given above. In traditional marketing, where advertisements like printing, billboards, radio, television etc. are used, online marketing is completely different from traditional marketing.
How to do online marketing of your business ?
Today, when the whole world is using the Internet extensively in every field, then the question arises that how a trader or company can take advantage of it by doing online marketing of their business. That is, what are the ways through which the entrepreneur will be able to market his business online.
So further in this article we are trying to focus our article on the same methods but want to make it clear here that there are some paid methods i.e. to use which the merchant needs to spend money. There are some methods that can be used by the merchant absolutely free of cost. So let us know about some of the ways through which a trader can market his business online.
1. Create a blog and publish high quality content in it regularly
As we have been seeing that every company or business unit has its own website, so entrepreneurs can publish high quality information related to their business daily by creating a category of blogs under this website. If the merchant does not have a website for his business, then he can still create a blog for this, if he wants, he can hire a web developer and content writer according to his ability.
If the entrepreneur's budget does not permit this, then he can do it in a low budget by giving this work to a freelance web developer and content writer. Although there is no doubt that this method of online marketing will not give results in a very short time, but the entrepreneur will have to do this kind of work by making a long-term strategy. And never expect overnight results from this method of online marketing.
2. Promote your content on websites like Medium and Quora
If the merchant is eager to increase the traffic on his blog and the authority of his domain is also not too old, due to which his traffic is not increasing. So in this situation another way of online marketing is that the merchant can promote the content of his blog through websites like Quora and Medium. As far as the question is about how this process will work, then we would like to tell about it that first of all, such content will have to be written in the blog.
Who helps people in one way or the other. When you have done this work, then write an article on the same topic for a website like Medium or Quora and do not forget to give a link to your blog at the end. This is also commonly called content marketing and it has a great impact in the ranking of Google search. Apart from this, the possibility of traffic coming through websites like Quora and Medium also increases.
3. Connect with Others Through Linked In Groups
Linked in group can also become a great way for a businessman to do online marketing among people associated with his own industry. Merchant can also promote their content through LinkedIn. But sometimes posting more links in a linked in group can be sent to the category of spam and then the entrepreneur may be unable to do content marketing through them.
Therefore, before submitting your link in the group, make sure to keep its foundation stone with the group member so that no one feels that this link was of no use here. But still it was forcefully submitted. Apart from this, through these groups, the trader can also connect with those people whom he does not even know, through which the trader can also message without joining them.
4. Use Facebook Ads and Landing Pages for Online Marketing
The processes like creating a profile page on Facebook are absolutely free, that is, there is no need to deposit any kind of fee for this. But when it comes to Facebook advertising, the merchant needs to spend money to take advantage of it. This method of online marketing helps the merchant to reach his potential customers. When the merchant knows very well which people can buy his product or service.
So after that while creating a Facebook ad, the audience can be selected by the merchant on the basis of geographical status, marital status, age, interest etc., which means that the merchant's ad will be shown only to the target people. This not only keeps the conversion rate high, but also makes the product or service more likely to sell by getting them to the targeted landing page. However, the merchant should spend very little money on these ads in order to find out which landing page is being liked in the initial phase.
5. Take advantage of the Instagram influencer
Presently the power and popularity of social media is increasing day by day as the number of people using such platform is continuously increasing. Therefore, today any person can reach his point through social media to every corner of the world.
But the algorithms of social media work only under a system and it has often been seen that those who have millions of followers, their posts or content reaches millions of people. Therefore, to implement this method of online marketing effectively, the merchant has to be an Instagram Influencer (who has millions of followers). Those who take some money from the merchant and share the sponsored post or content among their followers.
6. Create Useful Video Tutorials on YouTube
YouTube provides an excellent and excellent resource for marketing an entrepreneur's business on the web. In this, the entrepreneur can create his own YouTube channel without spending a single rupee. So when there is no public to see your product but you want to show it to the public, in this situation this method of online marketing can prove to be very helpful.
Whatever service or product the entrepreneur is selling, he can make a tutorial video and publish it regularly in his own YouTube channel. This will encourage more and more people to join the business of the businessman and at this time the focus of the entrepreneur should not be on earning profit but on making the name of his business. YouTube is currently a great resource for creating and publishing tutorial videos on any product or service. But keep in mind that the tutorial or content created should be relevant to the business of the entrepreneur apart from being of high quality.
7. Marketing Online Through Email Marketing
This method of online marketing is not as easy as it sounds, but the truth is that the entrepreneur needs to send something like this to the email id of the customers. Which is free and can be used for them. However, it is a process that every entrepreneur should use to market their business.
As far as the email addresses are concerned, the entrepreneur can get them through the contact us, subscribe option etc. of his website. And can use email marketing systems like Awe bar, Get Response, Mail Chimp etc. to send emails from time to time.
8. Collaborate with other popular bloggers in your niche
Collaborating with other bloggers in your niche can be one of the most effective ways of online marketing. So keep in mind that if the entrepreneur sees a popular blogger who writes articles related to your business, then find out how you can collaborate with him to market your business.
For this, the entrepreneur can get permission to submit guest posts from that famous blogger or some bloggers can also agree to post sponsored posts through their blog by taking money. Suppose you are a hosting company, then you should be looking for a blogger who gives information about web development etc. to people.
9. Through Yahoo Local and Google My Business
This is also an effective way to build your business presence online and do online marketing. Both Yahoo and Google provide an opportunity to small merchants i.e. small shopkeepers to create an online presence of their business and promote it online. In this, the entrepreneur can list his business for free, usually it requires uploading the business name, address, opening hours, contacts and some photos of the shop.
An envelope is then sent by Google or Yahoo to the same address by post or courier bearing the verification code. And the entrepreneur has to verify his business through this verification code. After verification, your business starts appearing in Google, in which your customers can also give reviews about you.
10. List Your Business in Free Online Business Directories
Due to the increase in business units, entrepreneurs are committed to listing their business so that they are able to promote their business. Listing your business in free online business directories is also an effective method of online marketing. It is meant to say that such online business directories are not only a marketplace for customers to get manufacturers and suppliers, but through them, business units can also see growth in their business.
This is the reason that it is also a practical and effective method of online marketing. But there can be different directories like this in different countries, as far as India is concerned , there are many free online business directories like Indiabizlist , Indiamart , Indypages , TradeIndia , Yellow Pages India , through which entrepreneurs can manage their business online. Marketing can.
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